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UPN station continues to plug away

July 27, 2003

By Jim Kershner
The Spokesman-Review

We have a few developments to report in the ongoing one-year saga of the Inland Northwest’s new UPN affiliate, KQUP-24.

The station’s proposed tower near Pullman has been scrapped because the station management realized that it would make much more sense to build a tower farther north to cover the entire Spokane market. However, that closer-to-Spokane tower is still in the proposal stages.

General manager Rod Hall, formerly with KXLY-4, KREM-2 and KSKN- 22, said that the tower won’t be built until at least the first of the year.

So the station still does not have a full-power transmitter operating. But that doesn’t mean it isn’t covering the area.

Hall said that KQUP reaches between 150,000 and 200,000 households on Spokane’s Comcast cable system (on channel 24, in upgraded areas only) and Coeur d’Alene’s Adelphia cable system (on channel 16).

In addition, it reaches large chunks of the Spokane and Coeur d’Alene markets over the air on the low-power transmitter near Post Falls on channel 47. To find out if it reaches your house, just tune into channel 47 (over the air, not on cable) and see if you get a picture.

Meanwhile, Hall is raising the station’s profile in the market with a $120,000 advertising campaign.

The station will be airing the UPN fall prime-time season, and also plans some local programming.

Sunday, July 27, 2003

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From → KQUP

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