KAYU-TV expands with two new stations
By Michael Murphey
KAYU-TV Partners Limited has opened television stations in Yakima and the Tri-Cities and is considering entry into two other Inland Northwest markets.
Robert J. Hamacher, managing general partner of Spokane-based KAYU-TV Partners, said the new stations are Fox Broadcasting Network affiliates that went on the air last Sunday at noon.
KCY-TV, channel 53 in Yakima, and KBW-TV, channel 66 in the Tri-Cities, are low-power UHF stations that will be programmed and operated remotely from KAYU studios n Spokane.
Hamacher said programming for the three stations will be identical, with the exception of a few programs for which KAYU does not own broadcasting rights in Yakima or the Tri-Cities.
“But we have the full capability of running completely different programs and commercials for each market,” Hamacher said.
Hamacher said the new stations, for which KAYU has held licenses for several years, are neither investment nor capital intensive because they operate in a market adjacent to KAYU, and because the market covers a six-county area with concentrated pockets of population for which low-power broadcasting is adequate. The area includes Ellensburg, Walla Walla and cities in northeastern Oregon.
“But it would be quite expensive if you didn’t have an existing KAYU to operate from,” he said.
Thursday, October 5, 1989