Jim Frandin leaves news director post at KXLY-TV
The Spokesman Review
and Spokane Chronicle
Friday was Jim Frandin’s last day as news director at KXLY-TV.
Two weeks ago, Frandin turned in his resignation to Steve Herling, general manager at KXLY-TV. He joined Channel 4’s staff in September 1983.
Frandin and Herling agreed not to talk about the specifics of his resignation, Frandin said.
“The crux of everything is that we had differences of opinion over a wide variety of things,” he said.
“He (Herling) wasn’t going to change his mind and I wasn’t going to change my mind, so I resigned.”
Herling is in New York City attending the ABC affiliate meeting this week and was unavailable for comment.
KXLY-TV has not fared well in the ratings in recent years, and in the latest sweeps in February, the station again rated third. The station, in fact, had declined in ratings reported the previous December. The “May Sweeps,” an important rating month, is underway.
Being number 3, “and the reason why the numbers haven’t come” touches on one area of disagreement between the two men, Frandin said.
“For what it’s worth, Steve asked if I had any advice on my way out, and I said, ‘Don’t touch a thing.’ The product is there, the people are there” and in time, the numbers will be there, he said.
The ratings only indirectly affected his decision to leave, he added.
“This is the fourth TV station I have worked for, and man for man, dollar for dollar, this is the best staff I have ever worked with. I am very, very proud of what we accomplished at KXLY.”
Because Frandin has become so fond of Spokane, he intends to leave TV news and try a career here in a related field, such as public relations or advertising.
His successor has not been named, said Melody Deatherage, Herling’s secretary. The station is accepting applications.
Tuesday, May 7, 1985