Station unveils expansion plan
By Bart Preecs
KXLY-TV will spend $300,000 remodeling its radio and television broadcasting studios at W500 Boone, general manager Steve Herling said Wednesday.
“The remodeling is a symbol of our commitment to news leadership and to the downtown area,” Herling said. “We think it’s a distinct advantage being the only television station with a studio downtown and we’re committed to staying here.”
Herling said the remodeling will mainly realign space within the existing building with new studio and control rooms for the radio news department and a new larger newsroom for the 20-member television news staff.
“The station I came from, WISC (in Madison, Wis.) was a news leader and we want to make KXLY the news leader in Spokane,” Herling said.
In addition to the remodeled space, Herling’s plans include a new van for the news department and new equipment for the radio department.
Herling said that local news can be an important part of a station’s revenue, and a strong program in news, information and public affairs can pay off for a station by giving it a strong local identity. “News is good business,” he said.
Herling, who took over the helm at KXLY in April, declined to comment on his predecessor’s policies, but he did acknowledge that KXLY has lagged behind other Spokane television stations in local news show ratings.
He also declined to specify what his strategy might be to improve those ratings. “That’s a matter our new news director and I will work out in the future, and we don’t want to let our competition to know exactly what we plan to do,” Herling said.
KXLY announced earlier this week that Mike Fitzsimmons, former news director for KSPO radio, was appointed news director. Herling said that former news director Steve Miller elected to concentrate on being the on-air anchor for the local news program. He added that Miller’s co-host, Terry Douglas, will be leaving KXLY next week.
Thursday, September 2, 1982