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Spokane in Line for Television

October 16, 1948

Electric Co. Head Explains Prospects to C. of C. Group

The Spokesman-Review

Spokane may have its first television station by Christmas of 1949, Clarence Tubbs, head of Tubbs Electric Company, told the industrial development bureau of the Spokane Chamber of Commerce yesterday at the Davenport.

“The cost of building and completely equipping a television station here wouldn’t exceed $250,000,” he asserted. “It costs virtually that much to build a first-class radio station. I shouldn’t be at all surprised if Spokane has a television station by next Christmas.”

Rapid Growth Shown

He based his prediction on the fact that Bing Crosby had already filed for a station here, on statistics showing video receiving set sales had skyrocketed 3000 per cent in the last year, and on reports from the Salt Lake City television outlet, KDYL. The number of sets in the Salt Lake area, he pointed out, increased 50 per cent in the last month.

“Television is not only here to stay,” he declared, “but the television transmitting and receiving sets now being manufactured are here to stay. Television technique has now advanced beyond the point where sets now being manufactured will become obsolete.”

“Although it’s one of the most complicated industries, the television business is the fastest-growing thing in America today,” he said. “There now are 50 manufacturers of television equipment in the United States. Fifteen each have assets of more than $5,000,000. Those manufacturers are rapidly supplying the public’s demand for television equipment. Where there were only 17,000 receiving sets in the country one year ago, there are more than 500,000 today.”

Spokane on Branch Line

Two television stations now are operating in the west, at Salt Lake City and Los Angeles. Six more are under construction—three at Seattle, two at San Francisco, an additional two at Los Angeles, and one more at Salt Lake City.

Mr. Tubbs outlined the route of proposed coaxial television cables—used for network broadcasts—into the Pacific Northwest. The cable will extend from California, through Sacramento, to Seattle, he said. A branch will run from Seattle, connecting Tacoma, Yakima and Spokane.

“Contrary to some opinions, both newspaper and radio advertising stands to gain tremendously through television,” he said. “The roster of companies advertising by television reads like a Blue Book of American industry. And many of the television advertisers use full-page advertisements in the newspapers to plug their television shows. So don’t count your newspaper or your radio out.”

By the time Spokane gets television, receiving sets should be selling for $500 or $600, he said. That price will include a standard set, containing radio, phonograph, and television receiver, he reported.

Saturday, October 16, 1948

From → Pre-TV

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